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I love the Toilet Paper Entrepreneur's no-excuses approach to launching and growing a business. It’s especially helpful for entrepreneurs building with limited resources who need motivation to act without waiting for perfect conditions. The book promotes grit, creativity, and progress—core values at Trusted Consulting. Disclaimer: It contains some strong language and a bold tone, but the practical mindset shift is well worth it.
Purple Cow by Seth Godin encourages businesses to be remarkable—exactly what you want when tourists are choosing where to stop, shop, or dine.
This page contains affiliate links, which means I may earn a commission if you make a purchase through these links at no extra cost to you.